Prepared for
David Lloyd Clubs · Connected Retail
Trial live 2026
Own the lounge.
This year.
Bright.Blue is putting connected retail inside David Lloyd in 2026. Optimum Nutrition’s part is the club lounge — first club, first Hyperion, first member who never leaves the club to buy Gold Standard whey.
Prepared for
The project
What Bright.Blue is bringing
to David Lloyd.
That’s the trial. The rest of this deck is where Optimum Nutrition plays a part.
Prepared for
Your part in the trial
In the lounge at
David Lloyd.
- Gym, lounge, padel — six machines at Milton Keynes. Optimum Nutrition owns the Hyperion in the club lounge.
- 149 clubs across the UK and Europe — the most premium membership in the world.
- The club-lounge location is already confirmed by the club GM.
The rest of the club is in motion. The lounge is the open seat.
Prepared for
The audience
They already train.
Now they can buy.
800k+
David Lloyd members — affluent, high-dwell, high-spend.
6.5
Club visits per member, every month. They live here.
Lounge
After the session they sit, talk, recover. That is when Gold Standard actually moves.
They don’t leave for a sports shop. They stay in the club.
Prepared for
Where Optimum Nutrition comes in
Exclusive access.
From the first session of 2026.
Category exclusive
Optimum Nutrition owns the lounge Hyperion — full wrap, full screen, full Gold Standard range. No rival protein brand on that machine.
At the moment of recovery
They are off the floor, still in kit, still in the club. Whey, isolate, creatine, pre-workout — that is when the tub walks.
Closed-loop retail
Every impression can become a vend. ON sees what sold, what they played with on-screen, and what to put in the lounge next.
The unit · Trial 2026
Optimum Nutrition Hyperion, in the lounge.
Fully branded connected retail in the social heart of the club. Milton Keynes first — then every David Lloyd lounge that follows.
Prepared for
ON Gold Spin
Spin after training.
Win in the lounge.
- Instant-win wheel — the luck mechanic that turns a pause in the lounge into a play.
- They spin for Gold Standard whey, isolate, creatine, or a shot at pre-workout.
- Prize, then the vend. The game sits on the same screen as the shop.
- Optimum Nutrition stays in the loop — train, sit, spin, buy, come back.
Gold Spin
Tap to win in the lounge
You won
Prepared for
Optimum Nutrition’s part
Get in the lounge for the
first session of 2026.
01
Choose the range
Gold Standard whey, Isolate, micronised creatine, Gold Standard pre-workout, protein bars and RTD. ON fills every facing.
02
Own the wrap
Full Optimum Nutrition branding on the Hyperion and the screen. Black, gold, the swoosh — your lounge, your look.
03
Ride the journey
Stock the Milton Keynes trial. Then Gold Spin, quizzes and the member loop as we roll with David Lloyd.
David Lloyd have already said yes to the location. This is where you play a part.
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