Prepared for
David Lloyd Clubs · Connected Retail
Trial live 2026
Own the lounge.
This year.
Bright.Blue is putting connected retail inside David Lloyd in 2026. fourfive’s part is the club lounge — first club, first Hyperion, first member who never leaves the club to buy Hydro, creatine or focus.
Prepared for
The project
What Bright.Blue is bringing
to David Lloyd.
That’s the trial. The rest of this deck is where fourfive plays a part.
Prepared for
Your part in the trial
In the lounge at
David Lloyd.
- Gym, lounge, padel — six machines at Milton Keynes. fourfive owns the Hyperion in the club lounge.
- 149 clubs across the UK and Europe — the most premium membership in the world.
- The club-lounge location is already confirmed by the club GM.
The rest of the club is in motion. The lounge is the open seat.
Prepared for
The audience
They already train.
Now they can buy.
800k+
David Lloyd members — affluent, high-dwell, high-spend.
6.5
Club visits per member, every month. They live here.
Lounge
After the session they sit, talk, recover. That is when Hydro and creatine actually move.
They don’t leave for a supplement shop. They stay in the club.
Prepared for
Where fourfive comes in
Exclusive access.
From the first session of 2026.
Category exclusive
fourfive owns the lounge Hyperion — full wrap, full screen, full range. No rival wellness brand on that machine.
At the moment of recovery
They are off the floor, still in kit, still in the club. Hydro, creatine, focus and sleep — that is when it sells.
Closed-loop retail
Every impression can become a vend. fourfive sees what sold, what they played with on-screen, and what to put in the lounge next.
The unit · Trial 2026
fourfive Hyperion, in the lounge.
Fully branded connected retail in the social heart of the club. Milton Keynes first — then every David Lloyd lounge that follows.
Prepared for
fourfive Lounge Spin
Spin after training.
Win in the lounge.
- Instant-win wheel — the luck mechanic that turns a pause in the lounge into a play.
- They spin for Hydro, creatine, Lion’s Mane, or a shot at the AM + PM duo.
- Prize, then the vend. The game sits on the same screen as the shop.
- fourfive stays in the loop — train, sit, spin, buy, come back.
Lounge Spin
Tap to win in the lounge
You won
Prepared for
fourfive’s part
Get in the lounge for the
first session of 2026.
01
Choose the range
Hydro, Creatine Duo, Creatine & Magnesium, Lion’s Mane, Reishi, Energy & Focus, AM + PM. fourfive fills every facing.
02
Own the wrap
Full fourfive branding on the Hyperion and the screen. Yellow bars, black, the wordmark — your lounge, your look.
03
Ride the journey
Stock the Milton Keynes trial. Then Lounge Spin, quizzes and the member loop as we roll with David Lloyd.
David Lloyd have already said yes to the location. This is where you play a part.
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